Home Business Washington Federal Bank now WaFd Bank

Washington Federal Bank now WaFd Bank

by The 100 Companies
WaFd logo

Washington Federal Bank has refreshed its name and logo. Now WaFd Bank (and WaFd Bank Arizona here), the logo is a fresh, digital evolution of the strong brand it’s developed over the past 100-plus years.

The purpose, gleaned from over a year of research, is to first and foremost clearly communicate we are a bank. It is meant to amplify our digital-first approach along with the service that supports financial progress every day, all the while maintaining its solid reputation as a well-capitalized bank that does business with a personal approach.

Customers will start to see changes now and through 2020.

– Mike Brown. WaFd Bank Arizona

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