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Why are model cars so popular?

by The 100 Companies

Every September, Costco receives thousands of 1/18-scale model cars in anticipation of the Christmas shopping season. But they’ll be gone by November, scooped up by fervent collectors aged 8 to 88.

Some see it as an investment (I myself have a Corvette ZR1 that has risen 400% in value). Others like the treasure hunting aspect of collecting, rummaging through garage sales for classic Ferraris.

But most, like myself, simply feel joy at the sight of an Aston or a Lamborghini, regardless of scale. Sure, we can’t drive our little exotics – but we don’t have to insure them or pay taxes, either.

Chris Butsch, Contributor

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