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Luxury is recycled, renewable and responsibly sourced

by The 100 Companies

Boomers may love leather seats, but carmakers say the younger generation is more into trash. As the auto industry races toward carbon neutrality by 2050 or sooner, the use of recycled materials for car interiors (i.e. denim, fishing nets and plastic bottles) is taking center stage.

“Sustainability is luxury,” says Anders Karrberg, head of global sustainability at Volvo. “It speaks to a younger generation.”

Volvo’s new EX30 expects to reduce its carbon footprint by 25 percent and cost under $40,000. The company expects 80 percent of EX30 buyers will be new to Volvo and says overall sales are soaring.

Vikki Locke, C2 Communications, The SWFL 100

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