Home Business Must-read books for aspiring marketers

Must-read books for aspiring marketers

by Margaret Willard

If you’re looking to break into the world of marketing, it might be overwhelming trying to figure out where to start.

With a seemingly infinite number of niches, the marketing sphere can quickly get confusing for newcomers. Should you specialize in content, social media, influencers, all the above or something else entirely?

Thankfully, this field has experts who have already done the research, and their books are must-reads for aspiring marketers:

• “Fascinate: How to Make Your Brand Impossible to Resist” by Sally Hogshead

• “Content Inc.: Start a Content-First Business…” by Joe Pulizzi

• “Contagious: Why Things Catch On” by Jonah Berger

– Taylor LawrenceThe Oklahoma 100

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Arizona 100