Proper branding is one of the best ways for a business to gain customers and expand into new areas. Creating impactful, promotional branding that helps take a business to the next level can be an important component of those expansion efforts.
There are several things businesses should consider in the process. Simplicity leads to recognition and logo recall is essential to branding. Color usage should not be underestimated. Consumers often form an opinion of your brand based solely on the colors you use. In fact, your colors could attract – or actually repel – 60 to 90% of your target customer base.
– John Dennett, CG Promo Group