Sign, sign, everywhere a sign

Signage for a business is often the first impression for clients, customers and other guests.

“Outdoor signage directs people to your business,” said Joe Wallace, owner of Spotlight Signs and Imaging Solutions. “What is often overlooked is what indoor signage can mean to the overall culture and atmosphere once inside the business.”

Creative indoor signage can provide continuity and enhance brand identity. Treatments on interior glass windows can create unique conference room settings or provide privacy, custom wall murals and graphics can promote the corporate brand and personality, and lobby signs can greet clients and make a memorable first impression.

– Scott Hanson, HMA Public Relations