Tucson radio listeners now have a new station, 101.7-FM (also 830-AM KDRI) The Drive, which will focus on entertainment targeting listeners from ages 45 to 64.
Owners Fletcher McCusker, Bobby Rich and Jim Arnold purchased the radio frequencies with the opportunity in mind to serve an underserved population that is often ignored nationwide by radio.
The Drive will feature music from the 1960s through the 1980s, providing entertainment and information that its listeners will care about.
The station begins on air without advertising but has plans to hire staff to reach advertisers wanting to target this audience.
– Bobby Rich, The Drive