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In the current digital marketing landscape, where people focus more on visual content to attract their target audience, one common mistake many might suffer from is forgetting the benefits of written content.
Content Marketing Institute recently published its 2024 projections for B2B content marketing, which analyzes the responses to a survey of nearly 900 B2B marketers around the globe. One of the key findings was the top five most effective content types that produced the best results for B2B marketers from the past year. The results show the importance of content writing for any business.
– Marie Patasin, C2 Communications, The SWFL 100