As the world re-opens, many event organizers are eager to escape Zoom and YouTube streaming. However, the recent Omicron surge reminded us of the flexibility event organizers need to keep their audiences engaged.
Though patrons are yearning for more in-person events, their expectations have been permanently altered. They may want to physically attend your events, but they also expect it to be seamlessly live-streamed across multiple social media channels and platforms.
With event season in full swing and passionate volunteers and event planning committees catching up on live-streaming technologies, here are three foundations to consider when planning a successful hybrid event.
– Cyndee Woolley, The SWFL 100