Home Thought-leadership The connection between a brand and the media

The connection between a brand and the media

by newsenginar
television camera

Do the media still play an important role in today’s ever-evolving world of marketing communications? Absolutely – on several levels.

Media generates awareness and understanding of your organization among consumers, elected officials, donors, influencers and the community at large. Media also helps to build name and brand recognition, provides an opportunity to demonstrate thought leadership and allows organizations to advocate and position themselves as the leaders in the social services arena. And finally, it still provides critical third-party credibility.

As such, effective, authentic media relations can and should be a focus of any business or brand’s overarching strategic plan.

– Alison Bailin, HMA Public Relations

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Do NOT follow this link or you will be banned from the site!