The key to connecting with your target audience online is the creation of compelling content.
• Be original: Use fresh interviews, videos and how-to articles on a regular basis.
• Develop actionable content: Create stories, articles and posts with a call to action. If your audience doesn’t know what you want them to do, then you are wasting marketing resources.
• Ensure accuracy: If the target market can trust your content, then they will begin to feel more comfortable and connected to your brand.
Content creation isn’t an intern’s job: It is a full-time job. Consider hiring outside professionals to manage.
– Eric Olsen, Fasturtle Digital