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Social media trends to watch for in 2022

by The 100 Companies

It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022:

• Authenticity will remain king of social strategy. Brands are continuing to lean into their smaller, niche and more loyal communities instead of hoping for broad reach.

• Digital creators are more important than ever. Partnering with influential voices on the internet has real benefits for your brand. Read more in our article, “Tips for a successful influencer campaign.” 

• Video still reigns supreme. From the rise of TikTok to Instagram’s increased focus on video, it’s critical to make sure you are including it.

Caitlin Weaver, The Alaska 100

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