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The Rise in Secondhand Brands

by The 100 Companies
The rise in secondhand brands

The secondhand market is nothing new, but now it’s becoming one of the fastest growing trends in retail.

The effects of 2020 have seen many brands come up short, the offline space shut down and significantly-emptier shopping baskets all around. Into the spotlight comes the rise of re-sale, where brands are finding new ways to take back control of their pre-owned stock and re-sell to new and willing customers.

With a more sustainably-driven consumer market, the stigma formerly associated with buying pre-owned items has decreased. It all started with customers re-selling and now could become the new face of retail.

– Jen Cook, The Dubai 100

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