Video testimonials allow for an immediate, human connection with your customers. Here are three reasons why video testimonials will help your business stand out:
Credibility: Videos erase the often-invisible barrier between a business and potential customers, nurturing an atmosphere of trust.
Memorable: 90 percent of information your brain absorbs is visual, and that visual information is processed 60,000 times faster than text. When you see the face of a satisfied customer, you create a bond with the company behind that happy face.
Exposure: Companies using video see 41 percent more web traffic from search than those without video.
– Brad Fleming, The Alaska 100