Social media has made it easier for businesses and brands to reach out to their audience(s). Used properly, this resource can bring plenty of benefits to the table. Among the biggest mistakes companies make in social media marketing: complete lack of a call – or calls – to action.
Imagine a sales funnel. Everything you say will need to contribute to that funnel. You need to design it in a way that makes your customers think that buying your products or booking your hotel or restaurant is the best decision they’ll make. Without calls to action, your marketing campaigns will fail.
– Eric Olsen, Fasturtle
I disagree. Sometimes posts should simply to be to inform or entertain. Not everyone wants to be hounded into taking action every time they see something on social media.