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Business leaders are often asked to be a source for media interviews, both print and broadcast. To determine how reporters assess whether or not a CEO or other leaders are considered qualified, credible interview sources, a recent survey was conducted by the Public Relations Global Network (PRGN).
It asked reporters from around the globe, including from Arizona, to name key factors they consider during the interview-vetting process. The responses revealed the following:
• 85 percent look at industry/market knowledge and expertise.
• 53 percent consider professional track record.
• 41 percent analyze past news coverage.
• 40 percent assess the CEO’s personality.
– C.L. Conroy, Public Relations Global Network