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West Phoenix’s Hickman Family Farms announced a complete brand refresh that includes a new marketing campaign, re-wrapped delivery trucks and packaging.
Cartons and delivery trucks now sport an edgy look alongside phrases like, “Stay Off My Tail Feather” and “To Get Eggs Any Fresher, We’d Have To Give You The Bird.” The company’s logo has similarly been refreshed and the website will also be updated by summer’s end.
The company was founded in 1944 by Nell Hickman. Today, Hickman’s Family Farms is the largest egg producer in the Western United States and run by Nell’s grandchildren and great grandchildren.
– Veronica Garcia, Hickman’s Family Farms