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Whether you’ve seen the dueling Netflix and Hulu Fyre Festival documentaries or not, the power of social influencers and celebrities is evident. How can one promotional video and a few Instagram posts con thousands of people?
Simple: FOMO. Organizers were able to take advantage of that fear of missing out on what appeared to be the next Coachella with social marketing alone.
You may know how this tale unfolded – if not, read here. The moral of the story is don’t trust everything on the internet or simply don’t spend thousands of dollars on a festival that’s never taken place before.
– Noah Fleming, The Pittsburgh 100