We’ve all been there. You sign up for what you think will be an educational, informative webinar, and by the time you block off your calendar, log on and tune in, the event is nothing more than a blatant sales pitch. Great.
This would be fine, if the intent was to sell. Too often, though, webinars don’t measure up to what was promised.
Webinars are a great way to actually talk to customers, whether you’re launching a product, describing a trend or hosting a training. People should get a small taste of your company’s expertise.
Learn more here.
– Erin Hogan, The Pittsburgh 100