How to Adopt a ‘Diversity First’ Public Relations Approach

For public relations professionals, it is important to incorporate diverse and inclusive strategies into daily practice – especially because the stories we help tell for our clients typically appeal to a wide variety of individuals.

Here are a few tips to help embrace a “diversity first” PR approach: identify the true definitions of diversity, inclusion and equity; address unconscious bias with the help of the Diversity & Inclusion Wheel for PR Practitioners; and review old campaigns with your colleagues to learn from your past example.

By following these tips, PR professionals can make sure they include groups they may be unconsciously overlooking.

– Annelise Krafft, HMA Public Relations