Launching a new business is equal parts exciting and anxiety-inducing (to say the least). Given all that goes into it, digital marketing is often pushed way down the to-do list. However, there are three basic things smart business owners do from the onset to set themselves up for digital success.
- Whether you sell products online or you rely on nearby foot traffic, optimizing one’s website, including investing in search engine optimization, is a must.
- You must also find the time to understand social media basics, or hire a firm to assist you.
- Finally, consider pay-per-click ads to boost site traffic.
– Eric Olsen, Fasturtle