E-newsletters are seeing an increase in open rates in recent months. The pundits that track that sort of information are attributing that to the stay-at-home and work-from-home mandates that we’re all operating under.
Are we spending more time online than we would under normal circumstances? Likely. A recent Publishers Daily article says among the best performers are newsletters focused on arts and entertainment and style and fashion. In part because “email newsletters represent a 1:1 relationship with a trusted news source, as opposed to untrustworthy user-generated content that proliferates on social media.”
We welcome our new subscribers. We appreciate you.
– Abbie S. Fink, HMA Public Relations