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Chances are at some point, you’ll tune in to the Super Bowl. The game commemorates a season of ups and downs, wins and losses. It is a chance to gather with friends and snack till your heart’s content.
For brands, this day sets the course for their advertising strategy for the remainder of the year. Anheuser Busch and Doritos will be back. Newcomers like beauty brand Olay and dating app Bumble are plunking down $5 million for 30 seconds of your time. Who can blame them when it is estimated that more than 110 million people worldwide will tune in?
– Abbie S. Fink, HMA Public Relations