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Businesses often use social media channels to engage an audience, but how is success measured?
Start by creating engaging content that makes visitors return and spend time on your page. Then measure your content against the metrics of – how many people are visiting, for how long, and what are they doing while there? This evaluates if visitors enjoy your content or if it might be time to adjust.
Page visitors should be making the decision to purchase or share content. Visitors who make the decision to share or purchase is another metric used to evaluate the success of your content.
– Eric Olsen, Fasturtle