There’s a new market segment for craft beer in Arizona – light beer.
Huss Brewing Co. started by tinkering with a classic American light lager recipe and then testing the light, low-carb beer at Arizona locations of Buffalo Wild Wings. Restaurant guests who tried “XP” and responded to a point-of-sale QR code survey drew taste comparisons to national brands.
Eighty-four percent of respondents said the term “locally brewed” was somewhat or very important to them. This reaffirmed the decision to create a light beer made in Arizona. That’s how we got to the new beer: Arizona Light.
– Leah Huss, Huss Brewing Co.